Sunday, April 6, 2014

Brazil: Smartphone Sales Double in Brazil in 2013, Surpassing Conventional Mobiles

According to The Latin American Tribune, smartphone sales more than doubled in Brazil in 2013, surging to a record 35.6 million units and surpassing sales of conventional cell phones for the first time, according to IDC Brazil.

Sales of smartphones were up 123% last year, compared to 2012, when 16.1 million units were sold, IDC Brazil said.

COMMENT: Sales of conventional cell phones continued to fall, with the number of units sold dropping from 43.4 million in 2012 to 32.2 million last year.

Sales soared due to a tax cut, the rollout of more models and higher demand for the devices, among other factors.

Brazil is now the world’s No. 4 wireless market, trailing only China, the US and India, the consulting firm said.

A total of 272.72 million wireless accounts were active as of Feb. 28 in Brazil, which has a population of 200 million, the National Telecommunications Agency said.