Friday, April 25, 2014

Latin Ameríca: Netflix Targets Latino Community with Spanish Language Comedy

 Digital content platform Netflix is targeting the Latino audience with the upcoming shoot of its first Spanish-language series, a comedy that reunites the director and the star of “Nosotros los Nobles,” one of Mexican movies’ all-time hits.

The company announced Wednesday (April 23) in a communiqué that the series, still lacking an official title, is based on the problems of a family after the death of the owner of a professional soccer team. Gaz Alazraki will be the director of the project and Luís Gerardo Méndez will star.

The series, a satirically entertaining look at the world of professional soccer, will kick off with its first 13 episodes in 2015. Production will be carried out solely in Mexico with Latin American actors.

“We were a very special team in “Nosotros los Nobles,” and we all knew we wanted to keep working together. When I told them Netflix was interested in producing the series, the joy was contagious since these days there’s nothing more interesting or innovative,” Alazraki said.

COMMENT: For his part, Ted Sarandos, content director for Netflix, spoke of his enthusiasm for working with the team of “Nosotros los Nobles,” a film that turned out to be “a cultural phenomenon.”

“Nosotros los Nobles” became the biggest box-office hit in Mexican history, surpassing “El Crimen del Padre Amaro” in 2002.

Yet, its reign lasted just a few months since “No Se Aceptan Devoluciones,” directed by and starring Eugenio Derbez, soon outdid it at the box-office nationwide.

“Gaz has the vision and creativity we’re looking for to produce our first original series in Mexico,” Sarandos said.

Alazraki, Leo Zimbrón and Mike Lam will be producers of the series, which tells a story created by Lam.