Thursday, June 26, 2014

México: Spain's Iberia, México's Interjet Team Up to Diversify Regionally

According to The Latin American Tribune, Spain’s Iberia and Mexican carrier, Interjet, said they have reached a code-sharing agreement that will allow the European airline’s passengers to reach domestic destinations in México.

The agreement takes effect on July 8, with five destinations covered initially and expanding to the rest of the country two months later, Antonio Pimentel, Iberia’s director of alliances, and Interjet CEO Jose Luis Garza said in a press conference in Mexico City.

“Interjet is the partner Iberia vitally needed in México,” so customers could reach the country’s interior, Pimentel said.

COMMENT: México is a priority market for Iberia, which offers two daily flights to Mexico City, but was “really missing connectivity with the rest of the country,” Pimentel said.

The agreement will make México the No. 2 partner in terms of connections in the Americas, trailing only the United States, the Iberia executive said.

The first phase of the agreement opens up air connections from the Federal District to Guadalajara, Monterrey, Bajio, Cancún and Huatulco for Iberia travelers, Garza said.

Iberia, which has been flying to México since 1950, offers connections to more than 100 destinations in 38 countries in Europe, the Americas, Africa and the Middle East.

Interjet, which started operating in December 2005, has a 24% share of the domestic airline market and offers flights to about 40 cities and tourism centers in México, as well as eight foreign destinations.