Thursday, August 7, 2014

México: Four Coca-Cola Delivery Trucks Intentionally Set Ablaze in Guerrero

According to The Latin American Tribune, no driver was injured when four Coca-Cola trucks were intentionally set ablaze by unknown persons in the southern Mexican state of Guerrero, bottler Coca-Cola FEMSA said Wednesday (August 6).

COMMENT: One only has to utter the name of the Mexican state of Guerrero for most folks familiar with the country to quickly comprehend that the region is predominantly controlled by the drug cartels who have strategically divided up the country.

The "take-away" in this case is not what the news account says, but rather what it doesn't say!

What was not clarified by FEMSA is why the trucks were set ablaze?  Therein lies the "rest of the story" as Paul Harvey is well-known for saying.

Very likely because the competing drug cartels in that part of México are unable to come to an equitable understanding as to what "reasonable" protection money amounts to.

Typically, those businesses who refuse to negotiate with the cartels end up having several trucks burned to the ground as a "Message of the Day," whereas those that come to an understanding" as to what the market will bear operate in the absence of a crisis.

The drivers “were released immediately without any harm,” the world’s largest franchise bottler of Coca-Cola trademark beverages said in a brief statement on Tuesday’s (August 5) incidents near Arcelia, Guerrero.

Four FEMSA trucks were specifically destroyed by setting them on fire on several different roads in the Arcelia vicinity, the company said, adding that threats had been made against its delivery drivers in the area.

If threats were made before the fact, FEMSA should have communicated with the cartels promptly through their Mexican managers to avoid having four trucks destroyed--which very likely amounts to at least $100,000, probably more.

The attacks occurred in the Tierra Caliente, a region straddling Michoacan, Guerrero and México states that has been the scene of violent conflicts amongst rival drug cartels.